AY & Co.  ·  Brooklyn, New York

Strategic Change Management & Special Projects

Commercial & Private Client Operations

Program rollouts, onboarding, learning and development, and the custom tools that hold them together. For organizations, and for private clients who would rather hand it off.

Each service, and the proof behind it

The work below has already been done for a national sales force, New York City public schools and a Brooklyn small business. The numbers are real; the demos can be opened and tried.

Onboarding design

How long until a new hire pulls their weight?

Every week a new hire isn't productive is a week of full salary for partial output, plus a manager's time. Across a year of hiring, that is often the largest hidden cost in the business.

The fix: onboarding rebuilt around the real work of the role, with people doing real tasks early and clear check-ins so managers can see who is on track.

Proof · national sales force

Before40 days
After20 days

Time to productivity cut in half

60+ sales agents at a global trade credit insurer. Onboarding redesigned across risk, underwriting, claims and broker channels, with agents in the field after day 10.

Custom apps and reporting

Can leadership get a straight number in under a minute?

When the numbers live in five spreadsheets and three inboxes, meetings turn into arguments about whose number is right, and decisions wait.

The fix: one source of truth. Tracking, KPI reporting and dashboards built around how the team actually works, plus a plain guide so staff can run them.

Strategy Hub dashboard demo

Owned the commercial tech stack and KPI reporting for 60+ agents and 10 business development reps across 8 regions, and ran quarterly data reviews with the Chief Commercial Officer.

Change management and rollouts

It launched. Is anyone actually using it?

Most new programs, policies and systems don't fail at launch. They fail quietly afterward, site by site, when nobody is tracking adoption and nobody owns the follow-up.

The fix: a rollout run from plan to adoption, with owners and dates, training for each group, adoption tracked by site and records that hold up under audit.

Rollout command center demo

Ten years of putting new programs into many New York City schools at once, with the documentation to prove they were done right.

Operations review

Is it working, or does it just feel busy?

Teams add effort when results stall. Without a clear test and a clear measure, nobody can tell which effort is paying off.

The fix: a short review of how the work runs, where it breaks and what to test first, with a hypothesis, a cohort and a measure of success for each change.

Proof · renewal pilot

98%

renewal rate for the top agent within three months

  1. Hypothesis
  2. Cohort
  3. Success measures
  4. Result

A renewal email pilot designed and measured for a national sales force.

Learning and development · Specialty: insurance

Training ends, and the team goes back to old habits?

Specialized in insurance learning: trade credit, underwriting, claims and broker channels, backed by a New York property and casualty license.

One-off sessions fade within weeks. Without a program that builds over the year, people stop using what they were taught, and the training budget buys very little.

The fix: a curriculum for the quarter or the year, built on real cases from the business, with live sessions, self-paced lessons and facilitator guides so internal staff can keep teaching it.

Trade Credit Desk course

A year-long training program for a national sales force's agents, a competitive training series for the full sales force, and a trade credit course built on real companies' published accounts.

Apps for small businesses

Still running the shop on paper, texts and memory?

Missed bookings, lost rental records and customers who never hear back cost a small business sales it never sees.

The fix: one simple app for rentals, bookings, sales and customer messages, built around how the shop already works, on phone and desktop.

Panda Sport app

Built for Panda Sport, a family-owned Brooklyn ski and snowboard shop, and shown with the owner's permission.

The easiest way to start

Operations Review

A fixed-scope, two-week engagement for one process, system or team that isn't working. No long commitment; the plan is useful with or without further work.

  • Week one: interviews with the people doing the work, and a review of the records and tools
  • Week two: a map of how it runs today and where it breaks
  • Delivered: a written plan to fix it, in order of priority, walked through with leadership

Services

Everything, in detail

Every engagement begins with a short conversation and a written proposal: scope, timeline and fee, agreed before any work starts. Open any service for the details.

01Custom apps and internal toolsFor teams running on spreadsheets, email threads and memory, and for businesses that need a tool of their own for clients.

Included

  • A working web app built around how the team actually works: intake, tracking, scheduling, dashboards or a client-facing tool
  • Works on phone and desktop
  • A plain-language guide so staff can run it independently

How it runs

A clickable prototype early in the engagement, so feedback shapes the build before anything is final. Then build, testing and launch alongside the team.

Examples

Panda Sport, Strategy Hub, the pension estimate, Handed Down.

Request pricing

02Onboarding designFor organizations where new hires take too long to become productive, or where onboarding depends on who happens to train them.

Included

  • An onboarding plan built on the real work of the role, week by week
  • Guides, checklists and practice scenarios new hires actually use
  • A manager checklist with check-in points to track progress

How it runs

Interviews with the people doing the job and the people managing it, a map of what a new hire must learn and in what order, then the program itself, with the first group taken through it.

Examples

The sales force onboarding rebuild in the case study below. See also the onboarding cost calculator.

Request pricing

03Learning and development programsSpecialized in insurance learning. For teams that need training after onboarding ends: sales enablement, technical staff learning the business, a new product everyone must understand.

Included

  • A curriculum for the quarter or the year
  • Live sessions, from lunch and learns to workshops
  • Self-paced lessons and a scenario library
  • Facilitator guides so internal staff can teach it

How it runs

Agreement on what people should be able to do at the end, then a program built around real cases from the business. Delivered directly, or taught to internal trainers.

Examples

Trade Credit Desk, Trade Credit SDR Training, and a trade credit program for a technology team.

Request pricing

04Change management and program rolloutsFor a new program, policy or system that has to land across sites, schools or teams, with proof it was done right.

Included

  • A rollout plan with owners and dates
  • Communications and training for each group affected
  • Adoption tracking by site or team
  • Audit-ready documentation

How it runs

The rollout is run from plan to adoption alongside leadership, and handed back as a program that runs on its own.

Examples

See the rollout command center demo.

Request pricing

05Operations reviewFor a process, system or team that isn't working and nobody has had time to fix.

Included

  • A map of how the work runs today
  • Where it breaks, and why
  • A written plan to fix it, in order of priority

How it runs

A short, focused engagement: interviews, a review of records and tools, then a plan that can be acted on with or without further support.

Start here

Take the free operations health check.

Request pricing

06Private client operationsFor individuals and owner-run businesses who would rather hand off the administration than carry it.

Included

  • Records organized and kept current
  • Benefits, payroll and enrollment matters handled
  • Vendors and the systems behind them managed

How it runs

Ongoing and monthly. Confidential by default.

Also available

Pension reviews for NYC school employees.

Request pricing

Portfolio

Latest projects

Each began as a real problem for a real person or team. Every one can be opened and tried.

About

Amal Young

Founder, AY & Co.

  • BasedBrooklyn, New York
  • EducationB.A. Psychology, CUNY School of Professional Studies
  • LicenseNew York property and casualty
  • ElsewhereLinkedIn   Substack

I lead change management and special projects: organizational leadership, administrative compliance, program management, corporate training, and building the platforms and websites that hold them together. What connects them is an operational mind. For ten years that was applied to New York City public schools: district compliance frameworks, records that had to hold up under audit, and the logistics of putting new programs into many schools at once with the paperwork to prove they were done right. For the last two it meant the national sales force at a global trade credit insurer, where I owned the commercial tech stack, designed the processes that ran through it, built the onboarding and a year-long training program for agents, and reviewed performance data with executive leadership every quarter.

Those are the same job. Someone hands me a broken process, a system nobody trusts, or a project with no owner, and I return it organized, documented and running.

I studied psychology at the CUNY School of Professional Studies, and it is the part of my background I use most. A system only works if the people inside it can read it and trust it, and most failures are friction, not incompetence. I taught myself to build, so the tools on this page are mine from the first line of code to the last.

I grew up in Brooklyn, a product of the city's public schools, and I still live here.

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Start with a short conversation

A few details are enough to begin.

  1. Send the requestTwo minutes. Nothing is committed.
  2. A 20 minute callFree, to understand the problem and confirm the fit. Book it directly
  3. A written proposalScope, timeline and fee, agreed before work starts.

Details are used only to respond. Privacy policy.

Occasional notes

New tools, case studies and practical write-ups on running operations well. A few times a year.